Brothers Antony and Jerome are also known as ribotmaximus and ribotminimus.

We’ve been friends with Brighton natives Antony and Jerome Ribot for many years now. We’ve watched as they’ve grown their mobile design consultancy into one of the best multi-platform agencies in the country, and have long viewed them as kindred spirits.

From their early experiments with Threedom, the world’s simplest smartphone UI that is operated with just three buttons, through to their groundbreaking work with Tesco.com, their work never fails to impress.

Always entertaining, Antony is an accomplished conference speaker and provocateur. So we’re very much looking forward to the brothers presenting a case study to the UX London audience.

Big Screen, small details…


You’d think that designing for earth-shatteringly large 80” touch screens needn’t be that different to the conventional tablet devices we all know and love. However, the reality is that the rules are oh-so-different, and you’d ignore them at your peril.

Antony and Jerome will take you on a journey when ribot worked with Tesco R&D to create their Endless Aisles project, which is now rolling out to multiple stores across the country.

They’ll discuss how:

  • The key design challenges were overcome for a device of this size
  • They used proximity sensors to limit unnecessary visual UI noise
  • To accommodate both the taller, and the shorter users, using adaptive UI manipulation
  • Search is a problem at this size, and how it was solved
  • The UI had to be designed with ease of reach, not ease of vision in mind
  • The device bridges the divide between in-store and online shopping

As the form factors we design for become ever-more-varied over the next decade, this talk will give you some crucial take-homes of how to successfully overcome the new design challenges that come along with them.

Reasons to attend

  • 1Spend 3 whole days improving your UX skills
  • 2Meet your peers and share new ways of thinking
  • 3See world class speakers from the UX industry

"I came. I listened. I stayed. Great event, great crowd, great venue. Learn, network, enjoy."

Don Norman Speaker at UX London 2009