Danny Bluestone

Danny Bluestone is the founder and Managing Director of Cyber-Duck, a digital agency based in leafy Hertfordshire.

Danny created Cyber-Duck's in-house agile user centred design (UCD) process in 2005. He has worked alongside Matt Gibson to refine the UCD process by introducing lean insights, creativity and technology best practices. As an experienced interaction designer and art director working in the field since 2000, Danny gets involved in helping to ensure that a superior user experience is at the very forefront of every project.

Danny is a firm believer in standardising the UCD process via standards like ISO 9241:210 in human centred design and ISO9001:2008 in quality management systems. Putting standards aside, Danny gets involved in experimenting with technology via R&D projects that have turned into profitable businesses. At UX London 2013, Matt Gibson and Danny will present a workshop about ‘Designing Better Experiences’.

Designing better experiences


This workshop delves into the core principles of user centred design and how it can help designers, developers and product owners build better experiences for their users. Through hands-on activities we will explore techniques for implementing a better and more agile UCD process from researching and gathering requirements to evaluating and refining your designs.

By putting our user at the centre of our design process we can create better and more delightful experiences. Many organisations are waking up to the benefits of user research driven interaction and interface design. In this workshop, through practical activities and real-world examples we will teach you techniques for effectively gathering requirements and prototyping, testing and refining designs when faced with constraints such as budget and time.

You'll learn:

  • The importance of user research driven design
  • Striking a balance between user and client needs
  • Techniques for understanding and gathering user requirements
  • Participatory design techniques
  • Evaluating designs through effective user testing
  • Discuss the effectiveness of different methods of user testing including eye tracking
  • How UCD can work with development methods such as agile

Reasons to attend

  • 1Spend 3 whole days improving your UX skills
  • 2Meet your peers and share new ways of thinking
  • 3See world class speakers from the UX industry

"I came. I listened. I stayed. Great event, great crowd, great venue. Learn, network, enjoy."

Don Norman Speaker at UX London 2009