Alan Smith

Alan Smith is co-founder of Strategyzer, and the Business Model Generation book.

Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur whose work has spanned film, television, print, mobile, web, and now business strategy. Previously he co-founded The Movement, an international design and product firm with offices in London, Toronto, and Geneva. Today, Alan is co-founder at the Business Model Foundry, where he works to create a new breed of practical content and tools to help people and organisations drive business strategy and create growth.

Alan designed the Business Model Canvas book, which has become an invaluable tool for the start-up community, and is something we regularly use with our clients at Clearleft. However it can be hard for designers to see where it fits into their day-to-day workflow, so we thought, who better to ask than Alan himself? As such, we’re very excited to have him run a workshop on the Business Model Canvas for designers.

Tools for building Business Models and Value Propositions


The UX profession adds value to almost every area of the business model, and often requires being a part of the strategy. The problem is, people inside UX and out aren’t good at talking about, designing, or testing strategy. Knowing the tools to have efficient, powerful conversations about business models and value propositions will give your clients more value, you more credibility, and your work more impact. This practical workshop will give you hands-on experience and the knowledge you need to apply it.

You’ll learn:

  • a practical visual language to describe, challenge, and design business models
  • a visual language to map a customer profile, design value proposition, and connect that back to the business model
  • how to apply these tools in your organization and with your clients
  • how business models, prototyping ux, marketing, and lean methodology all come together.

Reasons to attend

  • 1Spend 3 whole days improving your UX skills
  • 2Meet your peers and share new ways of thinking
  • 3See world class speakers from the UX industry

"I came. I listened. I stayed. Great event, great crowd, great venue. Learn, network, enjoy."

Don Norman Speaker at UX London 2009