Matt Gibson

Matt Gibson is co-founder and Production Director at Cyber-Duck, a digital agency based in leafy Hertfordshire.

Matt is Production Director at Cyber-Duck where he oversees all design work from the early research and planning stages, to sketching and designing interfaces, right through to helping deliver HTML/CSS code.

Matt is passionate about making things better and more delightful to use and will be sharing his experiences and tips from the front-line in his workshop (with Danny Bluestone) on putting the user at the centre of design process.

Designing better experiences


This workshop delves into the core principles of user centred design and how it can help designers, developers and product owners build better experiences for their users. Through hands-on activities we will explore techniques for implementing a better and more agile UCD process from researching and gathering requirements to evaluating and refining your designs.

By putting our user at the centre of our design process we can create better and more delightful experiences. Many organisations are waking up to the benefits of user research driven interaction and interface design. In this workshop, through practical activities and real-world examples we will teach you techniques for effectively gathering requirements and prototyping, testing and refining designs when faced with constraints such as budget and time.

You'll learn:

  • The importance of user research driven design
  • Striking a balance between user and client needs
  • Techniques for understanding and gathering user requirements
  • Participatory design techniques
  • Evaluating designs through effective user testing
  • Discuss the effectiveness of different methods of user testing including eye tracking
  • How UCD can work with development methods such as agile

Reasons to attend

  • 1Spend 3 whole days improving your UX skills
  • 2Meet your peers and share new ways of thinking
  • 3See world class speakers from the UX industry

"I came. I listened. I stayed. Great event, great crowd, great venue. Learn, network, enjoy."

Don Norman Speaker at UX London 2009