Lisa Welchman

Lisa Welchman is a web therapist.

No matter how good you are at User Centred Design, it can be hard to influence traditional organisations. This is where Lisa steps in.

Acting as a “web therapist”, Lisa has dedicated her career to helping executives and senior web strategists struggling with the changes the Internet has brought. By adopting the language of big business, Lisa has pioneered the concept of “Web Governance”, a way of getting large organisations to think more strategically about their web presence. A subject she will be talking about more in her forthcoming book from Rosenfeld Media, Managing Chaos: Web Governance for the Enterprise.

The techniques Lisa espouses are incredibly simple, but if implemented correctly can be hugely powerful. We know this is something many of you have struggled with so thought this session could be the perfect panacea. In fact, we highly recommend that you bring your managers along to this session too.

Order Out of Chaos—Web Governance


Who in your organization gets to make the big decisions about your web site? Multiple departments trying to control what goes on the site and conflicting ideas about the site’s purpose are a common recipe for heartache, frustration, wasted opportunities, and worst of all, a confusing digital presence.

Establishing a web governance framework for your organization’s digital presence is essential to raising quality and improving user experience. A web governance framework expresses roles, responsibilities, rules, and standards for organizational web development. Implementing a standards-based framework for production will keep developers, content creators, and UX practitioners focused on the essentials instead of fighting fires and each other. Web governance smoothes the way for easier collaboration and more agile development.

In this half-day workshop, noted governance expert Lisa Welchman will explain how to create a web governance framework for your organization. She’ll offer practical steps for creating a complete set of Web policies and standards. Participants will leave with a detailed understanding of how to begin the process for creating Web governance frameworks for their own organizations.

Lisa will cover:

  • An overview of web governance basics
  • Enabling collaboration across business silos
  • How web strategy impacts and informs web governance
  • What should go into your organization’s web policies and standards

Small group exercises include:

  • Conducting a web policy and standards audit for your organization
  • Determining who gets to establish web standards in your organization

Reasons to attend

  • 1Spend 3 whole days improving your UX skills
  • 2Meet your peers and share new ways of thinking
  • 3See world class speakers from the UX industry

"I came. I listened. I stayed. Great event, great crowd, great venue. Learn, network, enjoy."

Don Norman Speaker at UX London 2009