Kate Rutter

Kate Rutter is Co-Founder of LUXr

Kate is probably one of the warmest people on the UX speakers circuit, so we’re delighted to have her back at UX London. She first spoke at our conference in 2011 while she was working for Adaptive Path. Her session on Strategy Patois provided the audience with an amazingly sensible and empathetic approach to dealing with business, and became an immediate hit. Kate has since joined LUXr and is currently helping a new generation of global entrepreneurs integrate UX thinking into a Lean Start-up methodology. A brilliant design thinker and design facilitator, she has the power to clarify tricky problems with a single sketch—and believes once a problem is understood, it can be fixed. With this in mind we’ve asked Kate to share some of her favourite Lean UX skills with the UX London audience.

Design a passion project in three hours using Lean Start-up methods


Admit it. Inside you there is a secret product idea...some problem you are just itching to solve. Maybe you have notes scribbled in your notebook or even a few comps. Maybe you’ve talked to people about it or even built some code. Yet it falls prey to that deadly statement: “Someday, when I have more time...”

That day is today. In an action-packed 180 minutes, you’ll get that idea out and into the world. Using Lean Startup principles and these fun and rapid methods, you’ll create a coherent, lo-fi product concept and get peer feedback on it. You’ll identify the problem it solves for people, understand the role it plays in your customers’ lives and identify a key metric to indicate traction. We’ll wrap up with practical, actionable (and simple!) next steps to propel your idea forward.

You will learn & practice: Rapid sketching, provisional personas, ideation on scenarios of use, feature-storming, actionable metrics and lastly, put it all into a paper-prototype of a value prop and minimum viable product concept. (I know. It sounds impossible in 3 hours, but it’s totally doable. And hella fun.)

This is a structured and engaging way to “try on” design methods from the Lean UX / Lean Startup world and explore an idea that is personally meaningful. The techniques you’ll learn in this workshop are directly and immediately applicable to all kinds of UX design...in the enterprise, startups and mid-sized companies.

It’s rare to have an opportunity to focus on your idea. This session is about skill-building through personal expression. Come ready to participate, learn and share your passion!

Reasons to attend

  • 1Spend 3 whole days improving your UX skills
  • 2Meet your peers and share new ways of thinking
  • 3See world class speakers from the UX industry

"I came. I listened. I stayed. Great event, great crowd, great venue. Learn, network, enjoy."

Don Norman Speaker at UX London 2009